NLSE Secures Exclusive Media Rights to Canadian National Lacrosse Teams

NLSE Secures Exclusive Media Rights to Canadian National Lacrosse Teams

Global network expands international footprint north of the U.S. border until 2026

[Hanover, MD, July 1st, 2024] - As part of our ambitious journey to expand our global sports footprint, Next Level Sports & Entertainment (NLSE) has signed a multi-year media rights deal with Lacrosse Canada’s national men’s and women’s teams. A truly special moment to celebrate with it also being Canada Day, making this an especially celebratory instance.

Under the agreement, NLSE and Lacrosse Canada’s national teams will collaborate to develop exclusive men’s and women’s lacrosse programming for the next two years. To that end, NLSE will own the media rights and will be capturing and producing content to feature the Canadian national teams on our linear and streaming platforms.

“NLSE is extremely excited to be the exclusive Media partner for the Mens and Women’s Canadian National Lacrosse programs.” Said NLSE Director of Field Sports Liam Banks.  “The Canadian National Team is the gold standard in international competition, and we look forward to covering their journey over the next couple of years building towards the Olympics in 2028.”

This unparalleled access will allow NLSE viewers to follow the journey of this elite-level international lacrosse program as they prepare for the 2024 Indoor Box World Championships and the 2028 Olympic Games. Coverage will include interviews with the players, coaches, and officials involved with the program, as well as practice footage that showcases Box, Outdoor and Sixes Lacrosse. In addition, NLSE will feature livestreams of both the men and women’s tryout scrimmages on July 2 via the NLSE Plus streaming platform. The women’s game will begin at 4:30 PM ET, followed by the men’s game at 7:00 PM ET.

“Lacrosse Canada Women’s and Men’s National Teams are excited to partner with NLSE to bring coverage of all our National Team to a global stage,” stated Terry Raynor, Executive Director Lacrosse Canada. “NLSE is committed to showcasing the Lacrosse Canada brand on their platforms and is the perfect media partner as we set our sights on the World Lacrosse indoor Championships in September and the Olympics in 2028.”

NLSE and Lacrosse Canada share a common goal to further grow the sport of lacrosse on the global stage, and this partnership solidifies and strengthens our shared mission. As NLSE continues to expand our reach and impact in the world of lacrosse and other major sports, we are honored to showcase the elite athletes representing Lacrosse Canada’s national teams and document their journey toward international glory.

For media inquiries, please contact:

Michael Chase

michael.chase@nlse.com

301-873-9233

About NLSE:

Next Level Sports & Entertainment is an innovative content platform and a premier provider of live sports and entertainment. As a global sports network, we feature innovative and unique programming that appeals to sports fanatics in all markets. We build technologies that empower our programming, which includes international professional basketball, elite level lacrosse, and other live college and professional sports. We offer an integrated cable and digital platform that enables unique insight, analysis, and documentaries. Next Level showcases stories and achievements that promote athletes, teams, sports, programs, and communities.

About Lacrosse Canada

Founded in 1867, Lacrosse Canada is the governing body responsible for all aspects of lacrosse in Canada. Our organization is comprised of 10 Member Associations representing nearly 85,000 individual participants, including coaches, officials, and athletes of all ages and abilities. Lacrosse Canada’s mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members, leading our partners, and providing opportunities for all Canadians to participate. Lacrosse Canada is proud to be affiliated with partners that share the same vision and values.

For more information, please contact:

Kealan Pilon
Communications Coordinator
Lacrosse Canada
Email: kealan@lacrosse.ca