Lacrosse Canada and Veo Technologies Announce Partnership to Elevate Video Analysis and Player Development
Toronto, ON – Lacrosse Canada is proud to announce a new partnership with Veo Technologies, naming Veo the Official Sports Camera of Lacrosse Canada. This collaboration marks a major step forward in integrating advanced video analysis into Canadian lacrosse at all levels – from grassroots to high performance.
Veo, a leader in AI-powered sports technology, will support Lacrosse Canada with innovative camera solutions that enable automatic game filming and advanced performance insights. The partnership will enhance content creation, athlete development, and coaching support across national teams and development programs.
“Our partnership with Veo is a game-changer for Lacrosse Canada,” said Samantha McKenzie, Manager of Partnerships at Lacrosse Canada.
“By integrating cutting-edge video technology, we’re giving our athletes and coaches the tools they need to analyze, improve, and compete at the highest level. This collaboration is about more than just capturing the game—it’s about elevating the future of Canadian lacrosse.”
Through this partnership, Veo cameras will be used at national events, training camps, and development programs – supporting everything from team film breakdowns to highlight creation, livestreaming, and social media content.
“Partnering with Lacrosse Canada is an exciting step forward for Veo,” said Mike Auld, Partnership Manager at Veo Technologies.
“We’re thrilled to bring our cutting-edge video analysis tools to such a dynamic and growing sport. Together with Lacrosse Canada, we’re committed to enhancing player development, coaching insights, and fan engagement, helping the sport continue to thrive at all levels across North America.”
This partnership reflects a shared commitment to modernizing sport infrastructure, increasing access to advanced tools, and continuing to grow Canada’s national summer sport on the path to the 2028 Olympics and beyond.
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EXCLUSIVE OFFER for Lacrosse Canada Members
Lacrosse Canada members are eligible for a $200 discount on the purchase of a Veo Cam 3. To redeem this offer, please visit https://www.veo.co/en-us/partnership/lacrosse-canada.
About Lacrosse Canada
Lacrosse Canada is the national governing body for Lacrosse in Canada, dedicated to the promotion, development, and preservation of the sport at all levels. As stewards of Canada’s national summer sport, Lacrosse Canada oversees national championships, high-performance programs, and the country’s representation on the international stage.
About Veo Technologies
Veo Technologies is a leading provider of AI-powered sports cameras and video analysis solutions. Designed for accessibility, ease of use, and elite-level insight, Veo helps teams, coaches, and players around the world record, analyze, and share their games without the need for a camera operator.
For media inquiries, please contact:
Samantha McKenzie
Manager of Partnerships, Lacrosse Canada
📧 partnership@lacrosse.ca
Mike Auld
Partnership Manager, Veo Technologies
📧 mau@veo.co
